Our goal was to create a contemporary, recognizable brand. Distinct from the rest of the Spanish news, more in line with the great news Networks worldwide.
We kept the color palette of corporate identity in yellow, white and gray combined with some blue elements
All the graphic design is based on the shape of the main letter, the "D", of the name's brand: "al Día". From that start, with curved semicircular plates and transparencies, we build the 13TV news image.